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What we learn along the way about visuals, channels and AI. Short pieces, straight from the practice of our own productions.

What AI video can (and can't) do

Where generative video already works today, and where it doesn't. 6 min read.

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Hooks that work in 3 seconds

Four openings that keep viewers watching. 4 min read.

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From one shoot to 30 ads

How to stretch a single shoot day across a whole quarter. 5 min read.

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